BAJM ASSIGNMENTS, FIRST SEMESTER, FALL 2009

BJ0001 COMMUNICATION SKILLS

Guidelines:

Read the questions given below and answer the same

Answer all the questions

SET 1

1. Read the following passage and answer the questions that follow(10 marks)

Joseph Pulitzer (April 10, 1847 – October 29, 1911) was a Hungarian-American publisher best known for posthumously establishing the Pulitzer Prizes and (along with William Randolph Hearst) for originating yellow journalism.

Pulitzer was born in Makó, Hungary, Pulitzer sought a military career, but was turned down by the Austrian army for frail health and poor eyesight. He emigrated to the United States in 1864 to serve in the American Civil War. After the war he settled in St. Louis, Missouri, where in 1868 he began working for a German-language daily newspaper, the Westliche Post. He joined the Republican Party and was elected to the Missouri State Assembly in 1869. In 1872, Pulitzer purchased the Post for $3,000. Then, in 1879, he bought the St. Louis Dispatch for $2,700 and merged the two papers, which became the St. Louis Post-Dispatch, which remains St. Louis' daily newspaper. It was at the Post-Dispatch that Pulitzer developed his role as a champion of the common man with exposès and a hard-hitting populist approach.

In 1882 Pulitzer, by then a wealthy man, purchased the New York World, a newspaper that had been losing $40,000 a year, for $346,000 from Jay Gould. Pulitzer shifted its focus to human-interest stories, scandal, and sensationalism. In 1885, he was elected to the U.S. House of Representatives, but resigned after a few months' service. In 1887, he recruited the famous investigative journalist Nellie Bly. In 1895 the World introduced the immensely popular The Yellow Kid comic by Richard F. Outcault, the first newspaper comic printed with color. Under Pulitzer's leadership circulation grew from 15,000 to 600,000, making it the largest newspaper in the country.

In 1890 Pulitzer's already failing health deteriorated rapidly and he withdrew from the daily management of the newspaper, although he continued to actively manage the paper from his vacation retreat in Bar Harbor, Maine, and his New York mansion.

In 1895, William Randolph Hearst purchased the rival New York Journal, which led to a circulation war. This competition with Hearst, particularly the coverage before and during the Spanish-American War, linked Pulitzer's name with yellow journalism.

After the World exposed a fraudulent payment of $40 million by the United States to the French Panama Canal Company in 1909, Pulitzer was indicted for libeling Theodore Roosevelt and J. P. Morgan. The courts dismissed the indictments in a victory for freedom of the press.

In 1892, Pulitzer offered Columbia University's president, Seth Low, money to set up the world's first school of journalism. The university initially turned down the money, evidently unimpressed by Pulitzer's unscrupulous character. In 1902, Columbia's new president Nicholas Murray Butler was more receptive to the plan for a school and prizes, but it would not be until after Pulitzer's death that this dream would be fulfilled. Pulitzer left the university $2 million in his will, which led to the creation in 1912 of the Columbia University Graduate School of Journalism, but by then the first school of journalism had been created at the University of Missouri. Columbia's Graduate School of Journalism remains one of the most prestigious in the world.

Joseph Pulitzer died aboard his yacht in the harbor of Charleston, South Carolina in 1911. He is interred in the Woodlawn Cemetery in The Bronx, New York. In 1917, the first Pulitzer Prizes were awarded, in accordance with Pulitzer's wishes.

In 1989 Pulitzer was inducted into the St. Louis Walk of Fame.

1. When were the Pulitzer prizes established?

2. Which country did not accept Pulitzer into its army?

3. In which language did he publish his first newspaper in the USA?

4. What profession did Pulitzer not practise?

5. Which position did he resign from?

6. What type of feature did Pulitzer introduce?

7. What caused him to withdraw from the daily management of the New York World?

8. What type of journalism is he credited with originating?

9. Why did the University of Columbia turn down Pulitzer’s offer to establish the world’s first school of journalism?

10. When were the first Pulitzer prizes awarded?

2. Write an application for the post of editor- trainee in a publishing house. Create necessary data. (10)

3. What do you mean by gambit? Give any five gambits and use them in sentences. (5)

4. Differentiate between hearing and listening with situational examples. (5)

SET 2

1. Attend a Food Fest or any such event and write a report on the event in your own words (5)

2. Write a short note on the proper method of writing bibliography. Use your own examples. (5)

3. The Student Club in your centre has decided to organise a work shop on Technical Editing. As a secretary of the club, write a notice about the workshop being conducted for two days, 22^nd and 23^rd April 2009. (5)

4. Write a paragraph on promoting your home town as a tourist spot. (5)

5. Select a topic related to journalism and make a power point presentation on the same. The minimum number of slides should be 8 and maximum should not exceed 15. (10)

BJ0002 COMPUTER FUNDAMENTALS

Guidelines:

Read the questions given below and answer the same

SET I (30 marks)

1. Prepare a power point presentation on the Types of Computers. ( 15marks)
2. What is hardware? Give some examples. ( 5 marks)
3. Explain the steps involved in customizing the toolbars? ( Windows Explorer) ( 5 marks)
4. What are Scanners? Explain the Scanner Categories. ( 5 marks)

SET II (30marks)

1. Write short notes on the following a) BMP b) Light Pen c) Primary Memory e) LAN

(5 marks)

2. Briefly explain the functions of ALU? ( 5 marks)
3. Explain the features of Windows XP. ( 5 marks)
4. Prepare a Power Point Presentation on the usability of MS Word. ( 15marks)

BJ0003 FUNDAMENTALS OF LANGUAGE

Guidelines:

Read the questions given below and answer the same

SET 1

1. Explain the meaning of poetry according to William Wordsworth as he has elucidated in his Lyrical Ballads (5)

2. Ask your friend to read any literary article loudly. Listen to it carefully and then reproduce it in your words. (5)

3. Write a note on the British and American English used in responses? (5)

4. Write a critical appreciation of the poem, ‘On Second Coming’ by W.B. Yeats. (10)

5. Are the journalists of today taking the freedom of press too seriously and denying vip’s their privacy? Write your view in not more than 200 words (10)

6. Prepare a power point presentation on literary periods in English with political background. (10)

7. Read any one tragedy of William Shakespeare and explain the unity of time, place and action – the essence of tragedy, as suggested by Aristotle. (15)

SET 2

1. Read Jane Austen’s Pride and Prejudice and write an appreciation of the character of Elizabeth Bennet. (10)

2. Consider any eminent personality in the field of politics and write an article of not more than 150 words, on the personality. (10)

3. Write the difference between transcription between translation and transliteration with examples. (5)

4. Write a note on ‘plot’ as seen in a drama. (5)

5. Read a short story written by R. K. Laxman and write a note on the theme of the story. (10)

6. Read the poem given below, written by Sarojini Naidu. Write a critical appreciation of the poem. (10)

Cradle Song

From groves of spice,

O’er fields of rice,

A thwart the lotus-stream,

I bring for you,

A glint with dew

A little lovely dream.

Sweet, shut your eyes,

The wild fire-flies

Dance through the fairy neem;

From the poppy-bole

For you I stole

A little lovely dream.

Dear eyes, good-night,

In golden light

The stars around you gleam;

On you I press

With soft caress

A little lovely dream

7. Explain the generic evolution in the English literature. (10)

BJ0004 HUMAN COMMUNICATION

Guidelines:

Read the questions given below and answer the same

SET I (60marks)

1. Present a power point presentation on beginning of mass communication (15 marks)
2. Explain the impact of mass communication on society. (10 Marks)
3. Define communication theory. Add a note on cultural diversity (5marks)
4. Describe the concept of communication theory. (5marks)
5. Write short notes on the following a) Theodore Newcomb’s Model b) Bruce H. Westley and S MacLean’s Model (10marks)
6. Write short notes on the following a) Kinesics b) Proxemics (10marks)
7. What are the various forms of communication with examples (5 marks)

SET II (60marks)

1. Present a power point presentation on non verbal communication (15 marks)
2. Explain the organizational characteristics of MNCs (5marks)
3. Explain Wilbur Schramm’s model of communication. (5marks)
4. What are the causes for cultural differences? (10 marks)
5. Explain the significance of Mass media (10 marks)
6. Globalization can bring in homogeneity among different culture -discuss (10 marks)
7. Write short notes on the following a) Appropriateness b) Parsimony ( 5 marks)

BJ0005 PRINT JOURNALISM

Guidelines:

Read the questions given below and answer the same

SET I (60marks)

1. Prepare a project by collecting news clipping from various national dailies corresponding to significant news value. (15 marks)

2. Explain the qualities and functions of a Reporter (10 marks)

3. Write short notes on the following a) Op-Ed pages b) News Packaging (5 marks)

4. Explain the brief history of Press in India? (10 marks)

5. Write short notes on the following a) Beat Reporting b) Obituary Reporting (5 marks)

6. Write notes on the following a) Oddity b) Proximity (10 marks)

7. Write short notes on the following a) Box Story b) Banner Headlines (5 marks)

SET II (60marks)

1. Present a power point presentation on the different types of soft leads with examples.

(15 marks)

2. Prepare a note on the kinds of reporting (10 marks)
3. What is the purpose of a Feature ?Explain how to write a feature (5 marks)
4. Write notes on the following a) Horizontal Layout b) Modular Design (10 marks)
5. Explain the significance of editing? (5 marks)
6. Proof read a news material with copy editing symbols? (10 marks)
7. Prepare a note on the creativity involved in Print advertisement slogans. (5 marks)